What NOT to do with Your Website

I’ve seen this again and again. People thowing money into their website without a good sensible idea how it’s going to benefit their company. Recently, I saw one guy who spent $10,000 to have a marketing company set them up accounts with Adwords and Overture. Not for the clicks themselves, just for setting up the campaign. It’s something I could have done in an hour and a half. Another one spent over $5000 to have someone build his brochure style site.

I’m not saying that all money spent on a website is down the drain. What surprises me is the amount of money put into a project with no clear goals set, and how high prices people are willing to pay for such easy work. Maybe I should start doing more in this business!

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