Matt Cutts requested questions today on his blog. I think my question will make him uncomfortable, and he’ll ignore it, but heck he made himself a public figure and sometimes that’s not meant to be comfortable. This is something that’s always bugged me about him. My question? Matt, why do you focus all of your energy (in public) on working with SEOs and don’t pay any much attention at all to the wider webmaster community?
Matt seems to enjoy going to events like Pubcon and SES, and rubbing elbows with people like Barry Schwartzand Jim Boykin,
give interviews to people like Aaron Wall and the SEO Rockstars. Not that there’s anything wrong with those guys, they’re all top of the line. But, it begs the question, do you have to be a top of the line SEO to get Matt’s attention?
I do have a point, other than picking on Matt. I do suppose that spending time with SEO folks does help him stay up to date on the latest tricks, if that’s really his goal. However, it seems to me that much of what he’s trying to do is to help educate webmasters on how to build their websites to be successful in Google’s search results. Maybe I’m wrong, I don’t know, but I’m thinking that a little bit of effort outside of the SEO community would go a long way. I see far more potential from novice webmasters putting great content out on the web, but blundering when it comes to SEO. These types are far more receptive to direction and guidence from someone like Mr. Cutts than are the hardened SEOs.